Seeing Red: Extinction and Other Mysteries Surrounding the Redhead

“Seeing Red explores the popular notion that redheads are well on their way to extinction. It was this curious rumor that piqued the interest of Stewart Cohen. Which ignited a desire to untangle the mystery surrounding red hair with a fine tooth comb, examining a cross section of gingers from all walks of life.

The result is a series of portraits captured in a way that Stewart envisioned an extinct species to be displayed. Although, each of the redheads captured on these pages seem to be that much more full of life.”

Credit: Caliber Creative | Design 

"The choice to take on Seeing Red as a passion project was an easy one for Caliber - and one colored by a shared love of redheads. Having several "gingers" within our clan and scattered throughout our closest circles, we're a bit partial. It also presented the exciting opportunity to collaborate with the talented Stewart Cohen, who we knew would beautifully capture every subject in the book. And, lastly, as a branding firm that strives to stand out in a crowd and help our clients do the same, we appreciate the qualities at the root of what makes redheads fascinating - their mystique, their inherent uniqueness and their inability to be overlooked or ignored."